Earlier this month the popular tech company Snap, owner of the hot app Snapchat, went public. It is just the latest example of a tech start-up that grew phenomenally by bucking the trends and cutting its own path, but that ultimately decided to take a more traditional route to fully capitalize on its success.
The crazy thing about Snap, is that its main product, Snapchat, is notoriously difficult for anyone over 30 to understand. Yet its IPO was a resounding success. Some reports suggest that the company’s devoted, young fan base may be the reason why.
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